Argumentative text is one that has as main characteristics defend an idea, hypothesis, theory or opinion and the purpose of convincing the reader to believe in it. It has a well-defined structure: it presents its thesis and then defends it.
Remember when you had to produce countless argumentative texts to prepare for the Enem during high school or college? Probably you should have gotten tired of reading, studying and positioning yourself on the issues of the moment, making several proposals for intervention with a single objective: to convince the reader about your point of view on the subject.
But what are the characteristics of the argumentative text?
Argumentative text is one that has as main characteristics defend an idea, hypothesis, theory or opinion and the purpose of convincing the reader to believe in it. It has a well-defined structure: it presents its thesis and then uses justifications and claims for the purpose of persuading its audience.
The good news is that most of the topics you’ve learned in school and classroom writing classes can do a lot to help today in the content you produce for the web. Yes! This is because there are several elements in argumentative texts that are also used in internet writing.
Unlike the student’s experience, which will certainly have its essay read through to the end, this is a crucial time for the web content producer: it is when the reader decides whether to follow the text or not. Well, and without an introduction, at least interesting, the reader definitely will not continue to the end.
Some tips that we’ll discuss below can help you outline the beginning of the text in a more engaging way. However, there is an infallible feature of good argumentative texts that can be applied to all of your blog posts. All? Yes, all. And which one is it? Be clear and objective!
Bringing clarity and objectivity to the text
To give clarity and objectivity to the text demonstrates knowledge, security and authority on the subject being discussed. So, in this first moment, it is interesting to use impact citations, rhetorical questions or data and examples that reinforce what you want to talk about. In practice, more elements in common with the argumentative text, see?
But in content marketing, there are some additions: telling stories and asking questions that the persona would surely do for you are good ways to engage your reader right in the beginning. The suggestion is always to understand well the profile of the person with whom your text will dialogue.
All argumentative text – no matter if it is an opinion piece, an Enem dissertation or a blog post – should present 3 elements:
- The thesis, that is, the point of view that will be defended, of which we have already spoken;
- The arguments, which support this point of view;
- The conclusion, which condenses and reinforces what was presented.
- Perhaps you are thinking that in the days of school, you saw this division with the names of introduction, development and conclusion. Well, any text that counts, be it argumentative or not, must have introduction, development and conclusion.
Now, in the case of argumentative texts, there are several structures that are possible.
Let’s look at some of them further:
- Starting with the thesis
- This is the traditional structure and suitable for anyone who will provide Enem. The text begins with the presentation of the thesis in the introduction, which is defended by the arguments developed in the following paragraphs and, finally, resumed in the conclusion, now with the reinforcement of the arguments listed.
Starting with the thesis is a good way to construct a succinct and honest introduction that tells the reader quickly what the purpose of that text is.
Starting with arguments
In this case, the arguments are presented first and their logical unfolding leads to the thesis. The idea is to drive the reader’s reasoning so that it reaches the same conclusion as the text as it reads.
This is a good framework for causing curiosity or controversial opinions, which can cause the reader to close arguments if they are shared early on.
A good example of text format for the web that is usually built following this framework are those that explain to the reader why investing in a CRM (or whatever the product), for example, can be beneficial to the company.
Each intertitle is an additional argument and, in the end, there is usually a phrase synthesizing all the advantages, which plays the role of the thesis of the text.